UK ICO Launches Online Direct Marketing Privacy Compliance Tool
The U.K. Information Commissioner's Office (ICO) Wednesday launched a free online tool to help small organizations ensure their direct marketing activities comply with the Privacy and Electronic Communication Regulations and the U.K. General Data Protection Regulation. The direct marketing advice…
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generator will provide "reliable compliance advice, tailored to their own direct marketing activities, in minutes," the ICO said. The tool covers email, SMS, direct mail, social media, telemarketing and more. It's "crucial" that organizations comply with direct marketing rules, the ICO said, because it avoids customer complaints and fines.