Calif. Assemblymember Seeks to End 'Surveillance Pricing'
A California bill would prohibit businesses from conducting “surveillance pricing,” which uses consumers’ personal information to adjust prices based on individualized data profiles.
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California Assemblymember Chris Ward (D) introduced AB-446, his office said Thursday. Consumer Watchdog and United Food and Commercial Workers supported the legislation.
“At a time when prices for basic necessities are rising across the board, it is more critical than ever to ensure that people are not being unfairly charged higher prices due to their actual or perceived characteristics,” said Ward. “The right to fair pricing should not be a privilege for the few but a fundamental protection for all.”