IAB Calls for Federal Privacy Law Recognizing Benefits of Digital Ads
Congress should pass a national privacy law acknowledging the benefits of digital advertising, the Interactive Advertising Bureau wrote Tuesday.
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In a letter to party leaders on the Senate Commerce Committee and House Commerce Committee, IAB’s Internet of Growth said a “messy patchwork of state laws is hurting small businesses.” Vague language and private rights of action included in privacy laws will lead to frivolous litigation, it added.
For example, proposals like the American Privacy Rights Act -- a bipartisan, bicameral bill introduced in Congress in 2024 -- would “impose broad restrictions on common data practices, treating digital ads as a problem rather than a tool that helps small businesses reach customers,” said IAB.