Bloomingdales Sued for Violation of CIPA Over Data Sharing
Department store Bloomingdale's was hit with a class-action complaint Monday over violations of the California Invasion of Privacy Act for allegedly sharing personal information and data with social media platform TikTok without user consent.
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Bloomingdale's "failed and continues to fail to obtain Plaintiff’s and Class Members’ prior consent to its tracking/surveillance activities,” the complaint said. “There is no requirement that a user interacts with a consent mechanism, no restriction on the user’s ability to access the Website when the user does not “consent,” and no reduction of the Defendant’s use of fingerprinting as described herein.”
Kirra Hanson, the plaintiff in this case in the U.S. District Court for Central California, alleges such sharing of information without consent violates the state’s trap and trace law, as Bloomingdale's uses TikTok software designed to capture signaling information of website visitors.