IAB Recommends Businesses Emphasize Data Privacy Due Diligence
Businesses should emphasize “risk-based due diligence” in their privacy programs in response to recent trends from the FTC and state attorneys general, the Interactive Advertising Bureau said Monday in an International Association of Privacy Professionals blog post.
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The FTC’s recent cases against Mobilewalla and Gravy Analytics (see 2501140072) suggest the agency “expects companies to conduct risk-based due diligence and verify consent,” IAB said in a post co-written by Legal Counsel Adam Eisler, General Counsel Michael Hahn and Assistant General Counsel Arlene Mu.
States are taking similar action with one example being Texas v. Allstate (see 2501140017), they wrote.
“Companies should proactively allocate resources to develop comprehensive, well-documented supplier assessment programs, especially when handling sensitive personal information,” they said. “Failure to do so enhances risk and will cause counterparties to balk at buying or selling such data, as we're already beginning to see in the marketplace.”