Wis. Comprehensive Privacy Bill Backed by 32 Republicans
More than 30 Wisconsin Republicans sponsored a comprehensive privacy bill introduced Thursday in the GOP-controlled legislature on Thursday. Co-sponsors to SB-166 by Sen. Romaine Quinn (R) include three other senators and 28 Assembly members.
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The Wisconsin bill follows a similar model to privacy laws in other states besides California. It would apply to controllers that control or process personal data of at least 100,000 consumers or that control or process the personal data of at least 25,000 consumers and derive over 50 percent of their gross revenue from the sale of personal data.
The bill would take effect July 1, 2027. Providing no private right of action, the bill would give the Wisconsin DOJ and the Department of Agriculture, Trade and Consumer Protection exclusive enforcement authority. SB-166 includes a 30-day right to cure that would expire July 1, 2031.
It contains consumer rights to (1) confirm whether a controller is processing personal data and access that data; (2) correct inaccuracies 3) delete personal data provided by or about the consumer; 4) obtain a copy of personal data that the consumer previously provided and (5) opt out of the processing of personal data for targeted advertising, data sale and certain forms of automated processing. The bill would support opt-out preference signals starting July 1, 2028.