New Va. Law Has Requirements Like Wash. Health Privacy Law: Hintze Lawyers
Businesses covered by a recently signed Virginia reproductive health privacy bill “will need to implement substantially the same compliance measures in Virginia that they have put in place in Washington State to comply with the My Health, My Data Act,” Hintze privacy lawyers blogged Wednesday.
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SB-754, signed last week by Republican Gov. Glenn Youngkin (see 2503260013), applies to consumer-facing and B2B companies alike, the lawyers said. “In particular, organizations will need to obtain individuals’ consent before collecting and transferring their personal information when it has even an attenuated relationship to reproductive or sexual health.”
The new law amended the Virginia Consumer Protection Act, so any violations may be enforced by the state or through a private right of action, the Hintze lawyers noted. “Penalties under the private right of action may include the greater of actual damages or $500 (if violation is willful, this increases to the greater of treble actual damages or $1,000), as well as attorney fees and costs.”