Dutch DPA: Companies Must Fix Their Cookie Banners
The Dutch Data Protection Authority (AP) Tuesday warned 50 organizations to clean up their cookie banner act and stop tracking visitors intrusively.
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If they don't comply within three months, the AP said, it will open investigations and run a high risk of being fined.
The AP monitors 10,000 Dutch websites and focuses on those whose cookie banners are likely to violate the law, it said. The first 50 letters went to web shops, media companies and insurers, each letter containing a warning and an explanation of how to use the banners correctly. The watchdog said it also invites organizations to information sessions at its office about appropriate cookie banners.
Violations include placing cookies before visitors consent, and having a banner that pre-checks consent before the user gives it, the AP noted.