Calif. Privacy Agency Fines Menswear Retailer $345K for Alleged CCPA Violations
The California Privacy Protection Agency (CPPA) dressed down national menswear retailer Todd Snyder with a $345,178 fine Tuesday for alleged violations of the California Consumer Privacy Act (CCPA).
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The privacy agency said Todd Snyder agreed to pay the fine and change its business practices to resolve various allegations, including that it failed to oversee and properly configure technical infrastructure of its privacy portal. That failure led to a 40-day period in which the company failed to process consumer requests to opt out of selling and sharing personal information, the CPPA said.
In addition, the clothing retailer required consumers to submit more information than necessary to process privacy requests, the agency alleged. Also, Todd Snyder inappropriately required consumers to verify their identity before they could opt out, said the agency. The company didn’t comment Tuesday.
“Businesses should scrutinize their privacy management solutions to ensure they comply with the law and work as intended, because the buck stops with the businesses that use them,” said Michael Macko, the CPPA’s enforcement head. “Using a consent management platform doesn’t get you off the hook for compliance.”
CPPA Executive Director Tom Kemp said the CPPA decision “should serve as an important reminder that our Enforcement Division is scrutinizing what businesses are doing to honor Californians’ privacy rights.”