IAB Opens Comment for Digital Ad Transaction Terms
Comments are due July 21 on the Interactive Advertising Bureau’s updated general terms for digital ad transactions, IAB announced Tuesday.
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IAB has consulted brands, agencies, publishers, ad tech and legal experts on the update to its General Terms for Digital Advertising Agreements, last updated in 2001.
“This new, clear, flexible foundation for digital ad transactions means any kind of buy can happen faster and with less friction, whether via direct buy or programmatic,” IAB said. “Also, the foundation provides for easy engagement with different vendors that support digital ad transactions, such as measurement providers and ad verification providers.”