Nevada Senate Passes Child Privacy Bill

The proposed Nevada law “prohibits a covered digital platform from using the personal information of a minor user in an algorithmic recommendation system, except to prevent the covered digital platform from displaying or recommending to the minor user content or advertisements relating to certain prohibited products or services.”

Additionally, data controllers would have to obtain verifiable consent from a parent or legal guardian before processing personal data from a known child. The bill would prohibit processing a known child’s data for targeted advertising, profiling or selling data.

A company also may not collect or process a child’s precise geolocation data unless it’s reasonably necessary -- and limited in duration -- for providing the service. And businesses would have to conduct data-protection assessments for any service, product or feature directed at children.

Among other requirements, the bill would require social media platforms to give parents tools to disable infinite scrolling, auto-play video, livestreaming and “the display of metrics, icons or emoticons which indicate certain interaction with the minor’s content.”

In addition, websites would have to “establish reasonable safeguards to limit the amount of time that minor users spend using the platform each day and the hours during which notifications are sent to minor users” or “refrain from sending notifications to a minor user during certain times of the day, which are typically reserved for sleep or for school.”