Healthline Calls $1.55 Million Settlement With Calif. Over Alleged CCPA Violations 'Amicable'
Healthline called a $1.55 million settlement with California "amicable" after an enforcement action alleged that the company committed a series of privacy violations (see 2507010074).
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In the Tuesday statement, the company said the judgment against it doesn't "indicate Healthline violated" the California Consumer Privacy Act (CCPA) "or any other laws." In addition, Healthline said it will continue complying with the CCPA.
"The terms reflect our good faith and deep commitment to privacy," including "continuing to be transparent with our on-site visitors about the personal information the site collects and by allowing visitors to opt out of personal information collection as it relates to advertising."
The proposed settlement resolves allegations that the company’s use of online tracking technology on Healthline.com violated the CCPA, Attorney General Rob Bonta (D) said. A press release published Tuesday by Bonta's office alleged that Healthline violated the state's Unfair Competition Law, in addition to the CCPA, when it failed to opt consumers out of sharing their data for targeted ads, deceived customers about privacy policies and violated the CCPA"s purpose limitation principle.
In its statement, Healthline also said it "consistently acts with the highest level of privacy standards while ensuring that we make valuable health and wellness information available to consumers as they navigate important health and wellness questions."