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Privacy Vendors Didomi and SourcePoint to Combine

Combining two vendors’ data-privacy services, Didomi will acquire SourcePoint under a deal announced Tuesday.

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"The marketing and advertising landscape continues to evolve with privacy at the forefront and the growing influence of AI," said Didomi CEO Romain Gauthier: The companies aim to help businesses “confidently balance user trust, regulatory compliance, and performance outcomes.”

Didomi investment partner Marlin Equity Partners backed the acquisition. No specific financial terms were disclosed.