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South Koreans Want Stronger Privacy Protections for AI, Survey Finds

Strengthening privacy protections in the face of new technologies should be the key focus of South Korea's Personal Information Protection Commission (PIPC), according to respondents in a national awareness survey on privacy policy, the watchdog said Wednesday.

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More than 87% of respondents said their personal information is important, and 92.4% said “privacy of personal information” is too, PIPC reported.

Most respondents said enhanced investigation and better handling of infringements through strict law enforcement were PIPC's biggest achievement since its launch five years ago.

More than half of respondents were aware of the issue of privacy, a figure that has more than doubled since a 2021 recognition survey was conducted, the PIPC said. Moreover, a significant majority (88%) agreed with the importance of the PIPC and strengthening its role, the survey found.

Respondents also agreed that the country's privacy policies were generally effective but said that the policy most needed is one that boosts personal data protection related to new technologies such as AI, PIPC said.

Most people were aware of the need to use data for AI, but they wanted privacy rules tailored to that new environment, PIPC said.