Calif. Privacy Agency Fines Data Broker $55K for Failing to Register, Pay Annual Fee
The California Privacy Protection Agency (CPPA fined Washington-based Accurate Append $55,400 for failing to register as a data broker and pay the annual fee required by the state’s Delete Act. The company failed to register by the Jan. 31, 2024 deadline for its 2023 activities, and only registered after the Enforcement Division contacted Accurate Append, the CPPA alleged.
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“This settlement shows, once again, the peril faced by data brokers who fail to register,” said CPPA's head of enforcement, Michael Macko, in a release. “We are committed to bringing transparency to the data broker industry, and vigorous enforcement of California's registration requirement is one way to do that.”
The fine is a part of the CPPA’s investigative sweep of data broker registration the agency announced in October 2024. In addition to the monetary penalty, Accurate Append agreed to injunctive terms, including paying the Enforcement Division’s attorney fees and costs that resulted from non-compliance, the CPPA said.