UK Information Office Issues Guidance for Profiling Tools
The use of profiling tools for online safety is relatively new, but "there is growing interest in how profiling can be used to support trust and safety operations," such as detecting grooming behavior, bullying or fraud and scams, the U.K. Information Commissioner's Office said Wednesday as it published extensive guidance for organizations that deploy or provide profiling tools.
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The guidance focuses on profiling tools deployed on user-to-user internet services where content generated, uploaded or shared by a user might be encountered by other users, said the office, adding that the guidance is under review and subject to change due to the enactment of the Data (Use and Access) Act in June.
The U.K. General Data Protection Regulation defines a profiling tool as any form of automated personal data processing that uses personal data to assess certain aspects related to individuals, such as for analyzing or predicting their performance at work, economic situation, health and other attributes, ICO said.