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Businesses Ramp Up Campaign Against Calif. AI Rules

California businesses launched a media blitz Monday against possible AI regulations under consideration in the state legislature, calling instead for “pro-growth” rules.

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The California Chamber of Commerce said its campaign will include distributing digital ads and video to various media platforms and public locations over the next several weeks as state lawmakers near the end of the legislative session. “It’s important to avoid imposing any uneven, only-in-California regulations that will make it harder for us to compete,” said CalChamber CEO Jennifer Barrera.

Last week, CalChamber and more than 20 other state and national industry associations opposed a bill (AB-1018) on algorithmic discrimination (see 2508190029). The AI bill by California Assembly Privacy Committee Chair Rebecca Bauer-Kahan (D) is one of several highly watched bills that remain active as the legislative session nears its end (see 2508150016).