With the influx of pixel-tracking litigation in recent years, it’s important for businesses to be aware of what tracking technologies are deployed on their websites and platforms, how they work and how consent is gained from users, as well as to continue checking in on these pixels in order to avoid litigation, said industry professionals during a panel Tuesday at the Interactive Advertising Bureau's Public Policy & Legal Summit.
Toyota was sued Monday in the U.S. District Court for Eastern Texas for the alleged collection and sale of drivers' data to insurance company Progressive, despite saying in their Data Sharing Policies that it does not share this information without the drivers' consent. Progressive uses the data in their Snapshot data-sharing program that measures a variety of aspects related to driving, the class action alleges.
Two recent Circuit Court of Appeals cases dealing with the Video Privacy Protection Act (VPPA) of 1988, combined with the 2nd Circuit’s ruling in NBA v. Salazar from October, may have set the stage for a future ruling from the U.S. Supreme Court over whether old laws can be expanded and constitutionally interpreted to apply to new technologies, privacy lawyers say. Others say the circuit split may be resolve by Congress revisiting the statute.
As the litigation landscape continues shifting under privacy laws, “search bars have quietly become a Trojan horse in online data collection,” said lawyers Vivian Isaboke and Anthony Isola from Fisher Phillips in a blog Friday.
Testers, those who seek privacy violations with the goal of filing lawsuits, lack Article III standing to sue for pen register and wiretapping infractions under the California Invasion of Privacy Act (CIPA), according to a decision from the U.S. District Court for Central California Friday.
Websites based in the U.S. should be aware of an upcoming Microsoft Advertising requirement on user consent even if they don't target users in Europe, law firm Frankfurt Kurnit blogged Thursday.
Adobe's use of tracking tools embedded in websites to collect and then monetize vast amounts of users' personal information violates the California Invasion of Privacy Act (CIPA) and other privacy laws, according to a class-action lawsuit filed Thursday in the U.S. District Court for Northern California.
The U.S. District Court for Northern California on Wednesday threw out a privacy suit against video game publisher Ubisoft on the grounds that the display of a cookie banner and creating an account that required accepting the terms of use and privacy policy meant that Ubisoft was granted consent to use pixel tracking and collect data on users.
Microsoft tracks and indefinitely records the personally identifiable information (PII) and internet activity of millions of Americans through its advertising and analytics platform and profits off that information, according to allegations in a class-action lawsuit filed Tuesday in the U.S. District Court for Western Washington.
The 6th U.S. Circuit Court of Appeals agreed Thursday with a district court decision and dismissed a case alleging violations of the 1988 Video Privacy Protection Act (VPPA), taking a narrow view of what it means to be a "consumer." However, one of the three judges, Rachel Bloomekatz, issued a dissent from most of the decision.