Privacy Daily is a service of Warren Communications News.

Ad Tech and Marketing Privacy

Digital advertising faces significant regulatory pressure over how it collects, shares and monetizes visitor data. Laws like the GDPR, CCPA, CPRA, and ePrivacy Directive have upended behavioral targeting, cross-site tracking, and real-time bidding. Regulators are demanding more transparency, user consent, and accountability across the online advertising ecosystem. This page covers global enforcement, litigation and policy trends affecting advertisers, platforms and data brokers.